'Most Admired Online Innovation of the Year' award at the 12th RetailMe Awards by Images RetailME 2022

IDEA

As retail undergoes a worldwide shift toward an omnichannel approach, healthcare requirements have similarly adapted to align with this emerging paradigm. Since its inception, myAster has connected with over a million individuals, securing the top-ranking position as the most extensively preferred free medical app on both the Play Store and App Store. This was the reason why Aster DM Healthcare decided to pitch the app for Images RetailME 2022.

EXECUTION

Assessing more than 135 nominations spanning 22 categories, a panel of esteemed jurors undertook a thorough review. With the intent to enhance the holistic healthcare journey through seamless access to Aster DM Healthcare’s offerings – including appointment bookings, video consultations, online pharmacy services, and digital record management – all conveniently available at the tap of a button, myAster emerged as the ultimate healthcare application.