Aster Guardians Global Nursing Award 2023: Creating and amplifying the global impact

IDEA

The year 2022 was an opportunity to establish the award and own International Nurses Day. The year 2023 marked the second edition of the Award and the idea was to elevate the global dimension of the property. Given this objective, we chose to hold the 2023 edition in one of the world’s truly global cities - London.

EXECUTION

The reflection of the acceptance of the award was clearly demonstrated in the near doubling of the number of applications from 2022. We were overwhelmed to receive over 52,000 registrations from across 202 countries. A unique digital collection of NFT art was launched online to celebrate the accomplishments of the 10 finalists, which had a reach of 1 million+ people and counting.