How 12714 pricks saved lives & broke a Guinness Record

IDEA

To mark the World Diabetes Day 2022 (November 14), Aster DM Healthcare organized a massive diabetes screening camp that aimed to create awareness on diabetes among the blue-collar workers in the UAE and to provide them with free screening and follow-up care. The initiative saw active participation from residents of the labour camp in Dubai's DIP area and successfully screened 12,714 people in 24 hours.

EXECUTION

The unwavering efforts resulted in a ground-breaking achievement—the organisation secured the Guinness World Record for conducting the largest diabetes campaign in the UAE. This recognition symbolised the significant impact and reach of the campaign in creating awareness, screening individuals, and educating the community about diabetes.