Aster Guardians Global Nursing Award 2022: Shining the Spotlight on the real heroes

IDEA

The Aster Guardians Global Nursing Award was conceptualized to recognize nursing excellence. We created a platform for nurses to share their journeys of compassion and for one nurse to win $ 250,000 on International Nurses Day.

EXECUTION

We executed a 3 month campaign to allow every nurse globally to share his/her story and be a potential finalist. The campaign resulted in 25,648 registrations from nurses across 184 countries. This also resulted in monthly web traffic ranging from 65,000-120,000 unique visitors to the Aster Guardians website.